This cookie policy explains how Premiership Rugby uses cookies and similar technologies and should be read in conjunction with our Digital Services Terms and Conditions and our Privacy Policy.

We use cookies to distinguish you from other users when you use our websites [\] and [] and our official Premiership Rugby mobile application (our “Digital Services”). This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

What is a Cookie?

Cookies are text files placed on your device to allow our servers to monitor how you use the Digital Services.

Cookies are used by Premiership Rugby to remember you, to provide the Digital Services, to show you relevant content, including personalised advertisements and to measure the usability of the systems and how you use our Digital Services, which will help to continually improve user experience of our Digital Services.

What types of Cookies do we use?

We use the following types of Cookies on our Digital Services:

Strictly Necessary Cookies

These cookies are essential in order to enable you to move around the Digital Services and use their features, such as accessing secure areas of the Digital Services, consuming content or using some of the tools on the site. Without these cookies, we might not be able to provide you with services you have asked for.

Performance Cookies

These cookies collect information about how visitors use the Digital Services so we can provide the best experience possible, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous, meaning we can’t view usage behaviour by individuals. Performance Cookies are used to improve how the Digital Services work.

Premiership Rugby uses web analytics services provided by web analytics partners, for example Google Analytics and Snowplow. Our analytics partners collect first party cookies, which are text files placed on your computer to collect standard internet log information and visitor behaviour. This information is used to evaluate how our Digital Services are being used. This enables Premiership Rugby to compile statistical reports. Except as set out in our Privacy Policy.

Premiership Rugby does not collect (nor allow any third party to collect) personally identifiable information of visitors to our Digital Services. We will not associate any data gathered with any personally identifying information. We will not link or seek to link an IP address with the identity of a computer user. In short, analytics cookies don’t identify who you are, but do track your movements on our Digital Services.

Functional Cookies

These cookies allow the Digital Services enable the website to provide enhanced functionality and personalisation for you on the site, including to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. If you do not allow Functional Cookies then some or all of these services may not function properly.

These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites, including social media platforms and advertising networks. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will still see the same number of advertisements, though they may be less relevant to you.

Social Media Cookies

These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

How to manage cookies

You can manage what cookies are set on your device at any time by visiting our Cookies Preference Centre.

You can also stop cookies being downloaded on to your computer by selecting the appropriate settings on your browser. However, please note that if you do this you may not be able to use the full functionality of the Digital Services.

There is more information about cookies, including how to delete them on the website [\]. You may also opt out of being tracked by Google Analytics.

Changes to this Cookie Policy

We may modify this Cookie Policy from time to time by posting the amended terms at [\], so please review it regularly.

Contact us

Questions, comments and requests regarding this Cookie Policy are welcomed and should be addressed to contact [](file:///C:/Users/ECRANF~1/AppData/Local/Temp/msohtmlclip1/01/clip_filelist.xml) (with ‘Data Protection Query’ in the subject line) or write to us at: Data Protection Query, Premier Rugby Ltd, Thomas House, 84 Eccleston Square, London, England, SW1V 1PX.